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主题: 猎头职位:Shanghai-Sr. Brand Manager(知名美资快消公司)-400k
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作者 猎头职位:Shanghai-Sr. Brand Manager(知名美资快消公司)-400k   
jackiesong
[博客]




头衔: 海归中将

头衔: 海归中将


加入时间: 2010/01/25
文章: 1724

海归分: 499049





文章标题: 猎头职位:Shanghai-Sr. Brand Manager(知名美资快消公司)-400k (1112 reads)      时间: 2010-4-18 周日, 13:57   

作者:jackiesong海归招聘 发贴, 来自【海归网】 http://www.haiguinet.com

Experience:

At least 7 years experience in consumer goods marketing. At least 5 years at the management level



Will have come from FMCG well known international company and will have received excellent training.



Will be experienced in PR and media planning



Good PC skills



Education

A university degree essential, good spoken and written English



Personal Traits Strategic skills combined with excellent analytical ability



Strong leadership & interpersonal skills



Good negotiation and communication skills



Good project management skills essential



Problem analysis - effectiveness in identifying problems, stating opinions and making effective decisions



A self-starter with a high motivation towards continuous improvement - an ability to embrace change and make things happen





Prospects: Excellent opportunity to progress to Senior Marketing Manager



Responsibilities



1 Effective NPD implementation

• Pricing strategy: RSP & Invoice Price

• Post-launch analysis and report

• NPD launch plan

• NPD launch presentations to the distributors



2 Consumer Understanding

• Trends and attitudes / market research

• Usage and attitudes / brand and product awareness

• Market trends analysis

• General consumer behavioural trends



3 Communication - ATL

• Develop communication strategy and plan

• Develop PR strategy and manage PR activities

• Media Plan





4 Promotions

• National promotional strategies and time plan

• National promotional SKUs

• Promotional effectiveness analysis

• Budgetary control



5 Customer Focus

• Use of EPOS data

• Use of internet data

• Use of AC Nielsen Data



6 General

• Sales Forecasting of new products

• Market audit: RSP monitoring, distribution audit

• Competitor intelligence





职位转自:https://www.krimx.com/article/view.asp?id=1219

Krimx.com 是复旦、中欧MBA发起的猎头职位分享网站

作者:jackiesong海归招聘 发贴, 来自【海归网】 http://www.haiguinet.com









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  • 猎头职位:Shanghai-Sr. Brand Manager(知名美资快消公司)-400k -- jackiesong - (4410 Byte) 2010-4-18 周日, 13:57 (1112 reads)
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