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猎头职位:Shanghai-Sr. Brand Manager(知名美资快消公司)-400k
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猎头职位:Shanghai-Sr. Brand Manager(知名美资快消公司)-400k
jackiesong
[
博客
]
头衔: 海归中将
加入时间: 2010/01/25
文章: 1724
海归分: 499049
标题:
猎头职位:Shanghai-Sr. Brand Manager(知名美资快消公司)-400k
(1112 reads)
时间:
2010-4-18 周日, 13:57
作者:
jackiesong
在
海归招聘
发贴, 来自【海归网】 http://www.haiguinet.com
Experience:
At least 7 years experience in consumer goods marketing. At least 5 years at the management level
Will have come from FMCG well known international company and will have received excellent training.
Will be experienced in PR and media planning
Good PC skills
Education
A university degree essential, good spoken and written English
Personal Traits Strategic skills combined with excellent analytical ability
Strong leadership & interpersonal skills
Good negotiation and communication skills
Good project management skills essential
Problem analysis - effectiveness in identifying problems, stating opinions and making effective decisions
A self-starter with a high motivation towards continuous improvement - an ability to embrace change and make things happen
Prospects: Excellent opportunity to progress to Senior Marketing Manager
Responsibilities
1 Effective NPD implementation
• Pricing strategy: RSP & Invoice Price
• Post-launch analysis and report
• NPD launch plan
• NPD launch presentations to the distributors
2 Consumer Understanding
• Trends and attitudes / market research
• Usage and attitudes / brand and product awareness
• Market trends analysis
• General consumer behavioural trends
3 Communication - ATL
• Develop communication strategy and plan
• Develop PR strategy and manage PR activities
• Media Plan
4 Promotions
• National promotional strategies and time plan
• National promotional SKUs
• Promotional effectiveness analysis
• Budgetary control
5 Customer Focus
• Use of EPOS data
• Use of internet data
• Use of AC Nielsen Data
6 General
• Sales Forecasting of new products
• Market audit: RSP monitoring, distribution audit
• Competitor intelligence
职位转自:https://www.krimx.com/article/view.asp?id=1219
Krimx.com 是复旦、中欧MBA发起的猎头职位分享网站
作者:
jackiesong
在
海归招聘
发贴, 来自【海归网】 http://www.haiguinet.com
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猎头职位:Shanghai-Sr. Brand Manager(知名美资快消公司)-400k
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jackiesong
- (4410 Byte) 2010-4-18 周日, 13:57
(1112 reads)
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