海归网首页   海归宣言   导航   博客   广告位价格  
海归论坛首页 会员列表 
收 藏 夹 
论坛帮助 
登录 | 登录并检查站内短信 | 个人设置 论坛首页 |  排行榜  |  在线私聊 |  专题 | 版规 | 搜索  | RSS  | 注册 | 活动日历
主题: 北京知名外企游戏公司聘Global Product Marketing Manager
回复主题   printer-friendly view    海归论坛首页 -> 海归招聘 -> IT           焦点讨论 | 精华区 | 嘉宾沙龙 | 白领丽人沙龙
  阅读上一个主题 :: 阅读下一个主题
作者 北京知名外企游戏公司聘Global Product Marketing Manager   
ecko
[博客]




头衔: 海归少校

头衔: 海归少校


加入时间: 2010/04/22
文章: 74

海归分: 20404





文章标题: 北京知名外企游戏公司聘Global Product Marketing Manager (2065 reads)      时间: 2014-1-03 周五, 14:18   

作者:eckoIT 发贴, 来自【海归网】 http://www.haiguinet.com

As part of the Global Marketing department and working in close collaboration with the production, monetization and user acquisition team, the successful candidate will manage, launch, promote and sustain a portfolio of social free-to-play games throughout their entire life cycle. This role is located in our production studios in Beijing and Chengdu, but you will also work and coordinate with our international teams including (but not limited to): Marketing & PR Managers based in various countries, web development teams, video production, artists, Community Managers and Customer Care Managers.

For each of your titles, you will be responsible for:

? Product marketing:
- Identify the game’s target audience, positioning, values, and selling points
- Create brand identity: title, logo, key artwork, icon, and “story telling” around game’s scenario and characters
- Conduct market researches, benchmarks, polls and consumer studies
- Follow the game development stages and make recommendations to improve user experience, engagement, socialization and retention
- Coordinate game’s approval with copyrights owner (Universal, Fox, Marvel, etc.)

? Global launch plan:
- Define the marketing strategy to create brand awareness and generate traffic and installations including but not limited to: press relations, promotion and partnership programs, social marketing actions, sales support docs for app stores merchandising, traffic acquisition recommendations, etc.
- Coordinate implementation with Global Key Account Managers, Game Monetization & User Acquisition Manager, and partners, and also Marketing & PR teams based in various countries around the world
- Create game’s promotional tools, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all other needed assets for special marketing initiatives
- Analyze marketing campaign results and report it to game’s team, top management, and licensor

? Game Evolution:
- Measure and analyze game users’ feedback, behavior, and market’s acceptance. Share results & recommendations with game’s production team and top management
- Coordinate community management and customer care activities and messaging and set specific game customer care policy when needed
- Prioritize bugs fixes and user experience improvements, following up on the game updates schedule with production team and monetization manager
- Manage a marketing calendar based on game’s updates and promotions, and oversee related announcements, merchandising, and community management

Qualification:

? 4+ years in consumer marketing, ideally in games industry, online entertainment, e-commerce, social products or FMCG
? BBS or MBA in Marketing
? Creative spirit capable of creating innovative marketing programs that are result oriented
? Ability to work with a wide range of profiles (business, game design, analysts, etc.)
? Strong analytical skills with a meticulous mind
? Proven leadership skills
? Talented communicator with a strong level of the English language
? Knowledge and / or passion for video games from hardcore to casual social games, and entertainment as a whole

What we offer:
- Competitive salary
- Bonus
- Benefits
- Flexible working hours
- Relocation support if required
- The opportunity to work on the latest technology in a fun & creative industry
- Experience in working with the teams from around the world

作者:eckoIT 发贴, 来自【海归网】 http://www.haiguinet.com









相关主题
[北京] 知名外企通信公司聘Staff project Manager IT 2013-11-25 周一, 17:14
[北京]知名美国视频公司聘Program Mgr、Researcher&S... 海归招聘 2012-3-06 周二, 13:28
[北京] 知名游戏公司聘对日高级PHP开发工程师(非外包) IT 2014-7-28 周一, 15:45
北京 知名户外媒体公司招聘全国市场推广经理 海归职场 2010-1-25 周一, 16:14
准备归了, 北京著名欧洲保险公司部门经理, 40万RMB. 薪酬还合理吗? 海归职场 2008-12-13 周六, 01:36
【即将上市游戏公司聘】海外市场经理,董事,董事会秘书 海归职场 2009-7-16 周四, 10:00
【游戏公司】市场部经理-北京 海归职场 2009-7-22 周三, 17:52
【北京】知名美国视频公司聘SR.Hadoop Developer IT 2012-12-03 周一, 17:26

返回顶端
阅读会员资料 ecko离线  发送站内短信 发送电子邮件 MSN
  • 北京知名外企游戏公司聘Global Product Marketing Manager -- ecko - (3618 Byte) 2014-1-03 周五, 14:18 (2065 reads)
显示文章:     
回复主题   printer-friendly view    海归论坛首页 -> 海归招聘 -> IT           焦点讨论 | 精华区 | 嘉宾沙龙 | 白领丽人沙龙 所有的时间均为 北京时间


 
论坛转跳:   
不能在本论坛发表新主题, 不能回复主题, 不能编辑自己的文章, 不能删除自己的文章, 不能发表投票, 可以 发表活动帖子, 不能添加附件不能下载文件, 
   热门标签 更多...
   论坛精华荟萃 更多...
   博客热门文章 更多...


海归网二次开发,based on phpbb
Copyright © 2005-2024 Haiguinet.com. All rights reserved.